LEGO · via Deloitte Digital
A platform migration. Zero customer-visible disruption.
- Role
- Lead Engineer
- Period
- Jun 2021 - Dec 2022
- Attribution
- Client programme delivered through Deloitte Digital
- Supported outcome
- Oracle Crowdtwist to Salesforce Marketing Cloud with zero customer-visible disruption
Overview
LEGO's communication channels moved from Oracle Crowdtwist to Salesforce Marketing Cloud. Through Deloitte Digital, I led the four-engineer team that delivered the migration with zero customer-visible disruption, built the AWS integrations behind the new marketing pipeline and ran the technical stakeholder sessions through cutover.
- Salesforce Marketing Cloud
- Oracle Crowdtwist
- AWS
My responsibility
As Lead Engineer on the Deloitte Digital programme, I led a team of four engineers migrating LEGO's communication channels from Oracle Crowdtwist to Salesforce Marketing Cloud, and built the AWS integrations underpinning the new marketing pipeline.
- Led a team of four engineers through the migration.
- Built the AWS integrations underpinning the scale and reliability of the new marketing pipeline.
- Ran technical stakeholder sessions through cutover.
Supported technical work
- Migration of communication channels from Oracle Crowdtwist to Salesforce Marketing Cloud.
- AWS integrations behind the new marketing pipeline.
- Cutover planning and technical stakeholder sessions.
Supported outcome
- Zero customer-visible disruption during the migration.
Conceptual diagram
What this page does not claim
The claims above are limited to what the CV supports. To keep them honest:
- The separate LEGO.com self-returns result (~30% fewer customer-service contacts) came from a different engagement, Full-Stack Developer on LEGO.com from Jun 2020 to Jun 2021, and is not an outcome of this migration.
- LEGO was a client programme delivered through Deloitte Digital, not direct employment.
- No historical dashboards or confidential architecture are reproduced.